May 17th is Norway’s Constitution Day, marking the most significant national celebration of the year for Norwegians. In celebration of this event, the Consulate General of the Kingdom of Norway in Shanghai, the Norwegian Seafood Council, Innovation Norway, and the Norwegian Chamber of Commerce co-hosted the Norwegian Constitution Day celebration in Shanghai on May 16, China time.
As a core member of the Norwegian Chamber of Commerce and the Norwegian Healthy Products Group (NHPG), the Norwegian high-end nutrition brand NYO3 was invited to participate in this celebration to honor Norway’s National Day.
Delivering the Nordic approach to health, NYO3 from Norway presents a “natural and pure” perspective on nutrition
At the celebration site, a dazzling array of Norwegian-style delicacies, fine wines, and premium drinks awaited the guests. Norwegian men and women adorned in evening gowns mingled, creating an atmosphere reminiscent of Norway. Ms. Lise Nordgaard, Consul General of Norway in China, donned a bunad, a traditional Norwegian dress, and delivered a welcoming speech, elevating the atmosphere and conveying the joyful Nordic life of the Norwegian people to the guests.
Aligned with NYO3’s enduring brand concept and value proposition, the brand aims to meet the health and nutrition demands of global consumers throughout their life cycle. Through over 20 professional and diversified high-end dietary supplement products from Norway, NYO3 endeavors to promote the “Nordic Healthy Lifestyle.”
As a premier nutritional brand in Norway, NYO3 consistently prioritizes high-end quality originating “from Norway,” with a core focus on “natural and pure” high-quality raw materials. The brand enriches its offerings through Norway’s “national treasure,” pure Antarctic krill oil, and other health products, catering to consumers’ evolving needs for healthy consumption upgrades.
Notably, NYO3’s flagship product, the Pure Antarctic Krill Oil series, stands as a benchmark in the nutritional dietary supplement field in Norway and enjoys popularity among Chinese consumers. Packed with high-purity marine phospholipids, Omega-3 (DHA/EPA), choline, and astaxanthin—four natural nutrients—it facilitates targeted absorption by cells. The product is recognized for safely regulating blood lipids, protecting heart and brain health, and nourishing eyes and joints. Branded as a natural upgrade from fish oil, it holds the titles of “Norway’s new national treasure” and “Norway’s key to longevity.” Among them, the star product, NYO3 Pure Krill Oil Amundsen Commemorative Edition, boasts leading features such as a 56% ultra-high marine phospholipid content and 100% pure oil, securing the top position in Tmall International’s krill oil category sales for four consecutive years (data source: Tmall Business Consultant 2019-2023).
Norway’s NYO3 collaborates with Tmall International’s self-operated platform to commemorate the grand ceremony, emphasizing high standards to promote top-notch quality
On the occasion of this celebration, NYO3 Novijia and Tmall International’s self-operated global superstores and health centers have jointly launched the Brand Day event. Tmall International’s self-operated platform is dedicated to providing Chinese consumers with superior-quality, competitively priced, and high-service imported functional nutritional products, aligning perfectly with NYO3 Novijia’s brand concept. As a result, they have teamed up to launch self-operated global superstores and a health center on Tmall International this month. The museum and website will jointly celebrate the NYO3 Brand Day event, paving the way for a new era of comprehensive family nutrition and full-cycle health management in the future.
Norway and China celebrate Norway’s National Day together, and NYO3’s new health proposition once again attracts attention
At the “Global Brand Ceremony” held on May 15th Norwegian time, NYO3 Noviga not only provided details on brand upgrades and product enhancements but also invited Norwegian AKER BIOMARINE, one of the world’s top 500 companies, to share pertinent information about phosphorus. They shared positive news related to the concept of shrimp oil, marine phospholipid OMEGA-3, and the research and development of krill oil. Moreover, they have reached a strategic cooperation for the next three years.
“New nutrition has no end,” NYO3 Nuowejia insists on showcasing its product innovation capabilities through its research and development capabilities, entering the vitality nutrition track with new product releases. Building on the foundation of retaining the high quality and natural, pure, and unique genes of Northern Europe, the new product NYO3 Gold Amundsen Krill Oil is grandly launched. While precisely addressing the health management needs of Chinese users, it also creates a new matrix for the NYO3 brand, ushering in a new chapter of professional customization. This not only promotes the brand’s upgrade in diet and nutrition but also makes the Norwegian healthy lifestyle internationally recognized.
NYO3 Noviga, the promoter of the Nordic healthy lifestyle, aims to introduce more people to Norway and Norwegian nutrition during this Norwegian National Day celebration. The goal is to infuse more energy into a healthy and active life. In the future, NYO3 Novi plans to broaden communication with consumers, offering personalized, full-life cycle, natural, safe, organic, and sustainable dietary nutritional supplements for more and more users, and create a comprehensive Nordic-style healthy lifestyle.