NYO3 granted the ORIVO AWARD for 2021 due to extraordinary consumer enlightenment

“NYO3 Antarctic krill oil” wins the very first ORIVO award for being the most influential and innovative product of the year 2021. The brand owner has extensively used the ORIVO certification in its innovative communication with consumers.

The certification has been central in over 100 exposures through international media channels, several LIVE-stream campaigns and in TV-shop shows. Thereby millions of consumers have been presented with evidence-based transparency from ORIVO and have been guided to choose a pure and authentic krill oil product, with premium ingredients derived from a marine phospholipid omega-3 source (krill). One important concept innovation during 2021 was the introduction of an exclusive Marine Phospholipid logo, verified with ORIVO´s proprietary authenticity testing technology. The logo guarantees consumers a phospholipid-based supplement from a marine (krill) source, addressing the challenge with fake supplements containing land-based phospholipid sources, but misleadingly promoted as krill oil.

*Source: ORIVO official website